When you build a website, it is not guaranteed that people will be breaking down the door once it is launched – the old adage “if you build it, they will come” does not apply to your website! You must tell people about it in order to get the word out. It is important to build up some hype and excitement about your business’s new website. There are several strategies to take. While your web designer will build you a search engine friendly website, it does not mean that your site will be immediately successful. It is up to you to create a marketing strategy. When a website is launched, it can take up to a year to be placed in the search engines, so don’t rely on them alone to bring in traffic when getting started.
Offline Website Marketing:
We advise that you market your website offline heavily. There are many ways to do this – list your URL on all of your business publications, such as business cards, brochures, letterhead, invoices, fax cover sheets, etc. Put out a press release about your business! Include your web URL in any advertising you do, whether it be print, radio, or television. Put out a newsletter from your business, and announce the new website. If you have voicemail, add your URL to it. Make sure all your employees are familiar with the site and can direct customers to it easily. Make sure to list the URL on any freebies that you give to the public, such as pens, notepads, calendars, etc. If you are a member of a networking group such as BNI or the chamber of commerce, be sure your website is listed on their member directory, and in their website if they have one.
Online Website Marketing:
Ways that you can market your site online include getting listed with directories, participate in link exchanges, and more. Find online directories for the type of website you have, and get listed in them. If your local community has an online directory, get listed in it. Include a link to your website in all your email correspondence. Be a participant in online communities that are relevant to your site’s content, and be a helpful and knowledgeable contributor. Create an online newsletter that your site visitor’s can sign up to, and send out updates when new things are added. Make sure to create content that educates and informs on your website, and keep it fresh. Adding new content regularly keeps visitors coming back. If you sell products or services, offer sales from time to time, and advertise them, to entice visitors into returning.
Search Engine Optimization:
If you truly want to get your site ranked high in the search engines, you can hire an SEO specialist to help you. They will analyze your site keywords, and optimize each page. There are also pay per click campaigns that you can participate in on some search engines like Google and Yahoo. (Be aware of scammers, there are many so-called companies out there that promise SEO but can’t deliver. If you are unsure, contact your designer for a reference.) You may also want to hire a professional web copywriter, if you are not good at writing. In some cases an SEO firm may also be able to do this.The most important thing to remember is that marketing your website is a never ending process. To be effective in your marketing strategy you must be willing to use the internet as a tool to achieve your goals. If you aren’t willing to participate, then your site probably won’t succeed.
Thanks for an interesting read, I will check some more of your posts! Thanks Mike
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Excellent articles on your blog, i share it with my friends from UK, keep growing it, Cheers ! Andy Colleman – Chicago City
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I really enjoyed this post (not that I didn’t enjoy the others as well
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Andy – Chicago Area
As a Newbie, I am always searching online for articles that can help me. Thank you
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I wrote a couple articles about the same subject but you seem to know a bit more about it than I do.
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All the comments on this blog post are from spammers. Just google the phrases.
It’s nice to finally find a site where the blogger knows what they are talking about.
Hi nice post, i read your blog from time to time but i was wondering something. I also run a blog on a similar topic, but i get 1,000′s of spam comments and emails every day does that happen to you.. Any ideas to stop it? I currently have commenting disabled but i want to turn it back on.. Thanks!
@Jarvis M. Fretwell – If you use WordPress, there are several great plugins to use for combating spam. This blog uses Akismet plus WP Comment Remix.
I enjoyed your post and have bookmarked your site. ~ Cheers Paul